As promised, today I bring you the second part of the Korean Beauty stores guide. As I mentioned last week, in three years, the scene here in the city has changed and if before most of the stores were in Flushing, Queens, today you can explore this market without leaving Manhattan. In the first post, I talked more about private label stores – and today I bring several options for multi-brand stores. If you have not seen part 1, click here and check it out!
Besfren Beauty – Besfren Beauty is a multi-brand Korean cosmetics store. Products are carefully selected to offer not only trendy but also proven Korean beauty items. The curatorial team consists of biochemists, designers and beauty merchandisers with a profound understanding of Korean beauty products. With skincare and makeup items, Besfren offers an impressive selection of brands – some of them are very hard to find in New York City. Among the names: Innisfree, Etude House, SkinFood, Dr. Jart+, Elizavecca, Leaders, Neogen and Holika Holika. It’s worth to highlight the broad selection of sheet masks too.
Address: 315 5th Ave.
Everyday Beauty Lab – Everyday Beauty is a chain store of Asian beauty products that have many locations in Flushing and Chinatown as well. Some of the stores carry more 150 Korean and Japanese brands in categories like makeup, hair, body and skincare products. It is a must-go shop for those who like to know different products and also for Korean beauty lovers. One of the highlights of the chain is Missha, a famous brand known for the Perfect Cover BB Cream, one of the best selling in the world. In addition to BB Cream, you can also find skincare products and other makeup items from the brand. If you like face masks – especially sheet masks – the store is a truly paradise, with many options. Another highlight of Everyday Beauty is the presence of Bioré, a Japanese brand famous for the excellent sunscreen line. For those who love makeup, it is impossible to resist the section with mascaras, eyeliners and eyelashes. If you are looking for skincare products, you will find excellent brands such as O HUI and Faith. Also, it is worth exploring the store – because Asian brands always offer unusual and different products. Keep in mind: the best and largest chain’s store is in Chinatown, at Bowery, and it has two floors – the second is dedicated only to Japanese brands.
Address: 115 Bowery Street.
New Kam Man – nothing more exciting than visiting an Asian supermarket when you’re in an Asian neighborhood in New York, right? New Kam Man is a supermarket in the middle of Chinatown – with, of course, Asian groceries. What many people don’t know is that the beauty section of this market is huge, making the place a must stop for anyone who likes Asian cosmetics. There are brands like Hada Labo, DHC, Kracie, Dolly Wink, Shisheido, My Beauty Diary, LuLuLun and Diane. It is practically a secret – now shared – after all, who would say that a supermarket in the middle of Chinatown would have such a complete beauty department?
Address: 200 Canal Street.
oo35mm – despite being tiny and somehow a hidden store, oo35mm is very well frequented and has super loyal customers. The small facilities are filled with shelves stuffed with varied products from Korean and Japanese brands. Also, the staff is very helpful. Among the brands that can be found at the store are Innisfree, Etude House, Bioré, Banila.co, and Elizavecca. The place is very on-trend and all the newest hot items that are trending are probably in stock at oo35mm. So, don’t underestimate the store because of its size.
Address: 81 Mott St.
The Mask Bar – since the sheet masks opened a door for many people to become interested in Korean Beauty, it seems natural that there is a store dedicated only to this kind of product. And this is the proposal of The Mask Bar, a store whose focus are the face masks, especially sheet masks and hydrogel masks. Among the options, there are brands such as Innisfree, Holika Holika, Etude House, It’s Skin, Too Cool for School, IOPE and Dr. Jart. It is also possible to find a small selection of makeup and skincare products.
Address: 443 Broadway / 316 5th Ave, W 32nd St.
The Yeon – The Yeon was founded in 2012 and is dedicated to delivering quality products with nature-based ingredients. Lotus, tangerine, honey and snail extract are some of the key components of the skincare lines. Lotus, for example, has moisturizing and calming properties and is present in the Purifying Lotus line. The Jeju Island Hallabong Tangerine line has extracts from the Jeju Island fruit, rich in vitamins, which provides softness and elasticity to the skin. The highlight is the Jeb Hallabong Energy Cooling Sherbet Cream, with a quick-absorbing moisturizing formula and cute packaging. In New York, The Yeon stores offer, in addition to the products of the brand, other items from Korean brands such as Innisfree, Be the Skin, 3 Concept Eyes, Hanyul.
Address: 79 Mott St.
Do you want to know more? Check out this post with 10 Korean cosmetics to buy in NYC and the video on this post has English subtitles.
And remembering that you can download my app, NYC Beauty, to discover more beauty stores in New York.
Laura Peruchi is a Brazilian blogger, author, and entrepreneur. She has lived in Manhattan with her husband since 2014. Since then, she has shared on her blog varied content about the Big Apple. From travel tips, including unusual things to do, shopping tips, etiquette, restaurants, and a lot more, her blog has become a reference in Portuguese (also available in English) for anyone planning a trip to New York City.