I am always talking about Korean cosmetics – but I have never written a post telling you about the stores locations in New York. When I first started exploring Korean beauty stores in the city, most of them were restricted to Flushing area, in Queens. Now the scenario is different. In three years, a lot has changed in the market and several brands have opened stores in Manhattan. Now you can make your Korean beauty shopping without leaving the island – which is quite convenient, right? And the number of stores is great! So I decided to split this topic into two posts.
Amore Pacific – is one of the most luxurious Korean cosmetics brands. The focus of the brand is on skincare and there are several lines, for mild, moderate and advanced signs of age. The formulas take ingredients like green tea, bamboo sap and red ginseng that work together to reverse the signs of aging. In addition, it is worth remembering that it was Amore Pacific created the concept of cushion, so widespread today not only in Korean brands but also copied by western brands. Brand space at Bloomingdale’s also offers facials.
Address: 1000 Third Avenue (at Bloomingdale’s).
Club Clio – Clio Club brings together, in fact, three brands from the same group: Clio Professional, Peripera and Goodal. Clio Professional is a makeup brand renowned for its iconic eyeliners, which are best sellers not only in Korea but throughout Asia. The products have excellent formulations, and the brand is known like “Mac in Korea”. Peripera is another makeup brand, with younger and romantic style, whose highlight is the design of the packages, always cute and fun. Finally, Goodal is the skincare brand of the group, made up of natural and quality formulas, focused on fermented ingredients. Club Clio stores also offer Dr. G, a cosmeceutical brand based on the vision of taking care of skin daily for healthy skin. There are specific lines for different skin concerns. Kill Black Waterproof Pen Liner is not only one of the Clio bestsellers, but also the best-selling in Korea. Peri’s Tint is a very versatile product and Korean women favorite to give a light color to the lips.
Address: 11 W 14th St.
The Face Shop – The Face Shop is currently one of the most successful Asian companies in the international market. The brand’s mission is to offer high quality products, made with natural ingredients. In fact, the ingredients are quite interesting: the skin care lines carry ingredients such as chia seed, green tea and mango. The Face Shop also has a special line for men as well as products for hair, body, baby and even fragrances. The gift options also deserve attention, with fair prices. Try the Gold Collagen Ampoule Foundation, with sunscreen and skin-care properties that provides a radiant, high-moisturizing. Also, check out the Jeju Volcanic Lava Self-Heating Mask, a heating pore mask containing Jeju Volcanic Ash purifies skin as a warm sensation opens pores upon application.
Addresses: 25 W 32nd St (Koreatown) / 6 Elizabeth St (Chinatown).
Tony Moly – the name “TonyMoly” means “Putting style into packaging”. The quirky term is derived from the English word “tony”, meaning stylish, and the Japanese word “moly”, meaning packaging. Loved by so many of its cult beauty fans, TonyMoly is most known for its whimsical, adorable packaging. With hand creams and lip balms in the shape of fruits, pandas that provide facial hydration, bunnies that spray soothing mists, what’s not to love? In addition to skincare products, TonyMoly also offers makeup and body and hair products. The banana-based line, one of the best-selling of the brand, has a sleeping mask, hand cream and lip balm, all with the fruit’s shape and fragrance. The egg-based line is also another success, for pore care – there are noise stripe, soap and mask, among other products. TonyMoly’s sheet masks are also brand’s best sellers, as well as pacthes – hydrogel masks for specific areas, such as lips and cheeks.
Address: 35 W 32nd St.
Nature Republic – Founded in 2009, Nature Republic is a South Korean cosmetic brand that utilizes all natural derived ingredients of the highest quality for all their products, like aloe vera, argan oil and green tea. Nature Republic offers products in categories like body care, hair care, makeup and skincare, the highlight of the brand. The must have product is the Ginseng Royal Silk cream, known as “The Miracle Cream”. The formula contains 6 years old ginseng, royal jelly and 95% specks of gold. The combination of the anti-aging ingredients smooths out wrinkles and brightens the skin. The Snail Skin Care line is a customer favorite, due to the anti aging and whitening benefits. The snail mucus is extracted, filtrate and put into the product, making it one of the best and fast working anti aging skin care line. For the warm seasons, Super Aqua skin care line is very light and fast absorbent. Contains marine plants and minerals from the ocean, which help to seal in moisture and protect the outer skin layer. And the best selling item is the Aloe Vera gel, which is derived from organic Aloe Vera grown in California. Having multiple uses, this gel is a head to toe treat. Because of the success, Nature Republic launched the Real Squeeze Aloe Vera line. The collection features Toner, Essence, Emulsion and Cream that contains concentrated Aloe Vera from California. The formulas are light, refreshing and fast absorbing.
Addressess: 33 West 32nd St (Koreatown) / 12 E 14th St. (Union Square).
Too Cool for School – dedicated to quality and creativity, the brand brings together the latest beauty trends with a diversity community of experimental artists. The result is innovative products with beautiful packaging. From the formulas to the design, everything get your attention at Too Cool for School. The main categories are makeup and skincare. Dinoplatz collection offers a lot of products such as blush, powder and concealer, with packaging designed by Hatori Sando, that illustrated several buildings and icons of New York City. The same collection features a innovative mascara: a mechanism that allows you to curve the brush to optimize the application. Another successful line is Egg, with mousse soap, body oil, mousse pack and sheet masks. With formulas that moistures the skin and control oil, the products are among the brand’s best-sellers.
Address: 292 Lafayette St. (CLOSED!)
Do you want to know more? Check out this post with 10 Korean cosmetics to buy in NYC and the videos on this post have English subtitles.
Do you like this post? Next week I’ll try to publish Part 2, okay? And remembering that you can download my app, NYC Beauty, to discover more beauty stores in New York.
Laura Peruchi is a Brazilian blogger, author, and entrepreneur. She has lived in Manhattan with her husband since 2014. Since then, she has shared on her blog varied content about the Big Apple. From travel tips, including unusual things to do, shopping tips, etiquette, restaurants, and a lot more, her blog has become a reference in Portuguese (also available in English) for anyone planning a trip to New York City.