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Beyond Victoria’s Secret: four stores to buy lingerie in New York City

When it comes to buying lingerie in New York, I bet 90% of you think of Victoria’s Secret, right? In fact, the brand is very famous, not only for the lingerie but also for the sleeping clothing, fitness collection and also, of course, the beauty line. I confess: I really like VS lingerie – but I end up buying it on sales like Black Friday and the Semi-Annual Sale, which happens twice a year. The brand has several stores around the city, but if you’re in the mood to check out a few different options, today I’ll list four cool stores to buy lingerie in New York.

Aerie – Aerie is a brand with super-young DNA and one of the things I think is coolest is its philosophy, which encourages women to love themselves the way they are – even if they are not within the “standards” defined by media. In fact, this speech from Aerie goes much further – the campaigns have models with real bodies and, in the hashtag created by the brand – #AERIEREAL – we can see girls of all bodies, with beautiful photos, proving that no one has to follow the imposed standards to be beautiful. Aerie also has lingerie – different bra of various models and also bralettes, as well as panties. Another strong point of the brand is the gym clothes, with tops, leggings and shirts. The prices are great and they always have promos like buy one and get another one with 50% OFF and mix an match. You can check out the prices here.

Addres: 720 Lexington Avenue

Love by GapBody – Love is Gap’s lingerie brand. For those who do not know, Gap goes beyond sweatshirts and jeans and has a gym clothing line, the GapBody. Love is part of this segment and offers panties, bras and sleep pajamas. There are bras and panties of various models and colors and you can also “mix and match” –  you choose a number of panties and pay a fixed price. Prices for panties start from $12 and bras from $35. Sleeping pajamas have varied styles, good prices, and super cool prints. You should also check out the robes as well. The brand has opened a store in Soho recently and the whole space is cute.

Address: 550 Broadway. 

Journelle – Okay, so far we’ve been talking about basic and functional lingerie, the everyday lingerie. But if you’re looking for lingerie with a sexy footprint … then you need to stop by a Journelle store! Journelle is a multi-brand lingerie store. Each piece is like a piece of art! They have panties, bras, bodies and other accessories with distinctive design and impeccable workmanship. The pieces count on a lot of lace and a lot of transparency. Prices are more expensive, yes, but remember that they are different pieces. To get an idea of the items and prices, click here.

Addresses: 3 E 17th St / 1266 3rd Ave / 125 Mercer St.

Intimissimi –  Intimissimi  is an Italian brand, which opened its first store here in New York last year. There are three floors: one dedicated to women’s lingerie, the other to men’s underwear and the other dedicated to socks and tights (from all styles). Intimissimi’s lingerie includes panties, bras, sweaters … is a competitor to Victoria’s Secret and the pieces have a lot of quality. You can also find a lot of deals! The style varies: there are many pieces with sexy footprint but there is also the basic line. You can click here to get an idea of the prices.

Address: 601 Fifth Avenue.

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