Beauty: customization trend and brands to check out

I think there is no doubt that we live in a super diversified world. There are people of all colors, of all biotypes, of all weights – of all beliefs, of all values. It is no news to anyone that we are going through a certain revolution: we are seeing minorities demanding their rights, women trying to fight standards imposed by the media. What happens in the world, directly influences the market, that needs to adapt to the changes and follow the trends of the moment. I have noticed a trend here in the USA in the beauty market: the customization of products. Renowned brands are trying to offer products that increasingly meet customers’ needs – after all, with so much diversity, you can not offer a foundation with only 5 shades options, right? There are also other companies that are launching themselves on the market with the DIY philosophy. I think that this concept is cool and interesting and I decided to share here with you examples of some brands that are doing it – maybe you can enjoy your trip to New York and know some of them?

Ktchn Apothecary –  Ktchn Apothecary launched the 1st DIYFacial Moisturizer Kit you make fresh at home, with 3x more nutrient-rich extracts that promises a youthful glow skin in just 3 days. It’s like Blue Apron of skin care, with ingredients like aloe and restorative oils. The moisturizer is mighty enough to hydrate extra-dry skin — yet non-greasy, perfect for combination and oily skin. You can even buy the kit or get a membership to receive the ingredients from time to time. More information on the website.

Oleum Vera – Oleum Vera is another brand that is focusing on this segment and offers different kits for you to make your own products (for hair, body and face). Each Oleum Vera kit contains a 4-month supply (or more!) of organic, high-quality ingredients. There are 6 options: cleansing, moisturizing, body care, hair care, spa day and men. The box is perfect, beautiful and it also comes with a beauty recipes book. Each kit is $75 on average, and considering that you have a +4 month supply, it worths! . More information on the website.

Function of Beauty -What if you could personalize your shampoo and conditioner? This is Function of Beauty main idea. You answer a quiz and select your hair type, pick your goals and choose the color and fragrance in bottles with your name, soooo cute! Duo starts at U$32 with free shipping and there are 12 billion combinations, with formulas that are cruelty free, and have no paraben and no sulfate. It’s a great option to gift someone too!  More information on the website.

BIY Blend It Yourself Pigment Drops – a Clinique product, the formula has pure pigment drops to mix with moisturizer, create custom coverage. Transform your favorite moisturizer into a BB, CC or fuller-coverage foundation. One drop of Clinique BIY Blend It Yourself Pigment Drops creates sheer cover. Two or three, a flawless finish. Since Clinique BIY takes on the finish of the moisturizer you blend it with, expect a more matte finish with a mattifying moisturizer. For all skin types. You can find it at Macy’s.


CoverGirl Custom Blend –  CoverGirl, has combined technology and beauty with the use of the Custom Blend App. It scans your face, finds your perfect shade, and lets you order a customized bottle sent right to your door. Downlod the app.

Last  but not least! Since a while, Bite has been working with this customized trend. The brand has a store here in New York – Bite Lip Lab – where you can make your own lipstick. You can choose the color, the textura and even the fragrance. 174 Prince Street.

10 amazing places to take pictures in New York City

What are the memories that we have after a trip? Certainly, what your memory recalls, the souvenirs and the photographs, obviously – and without a doubt. Everyone wants to take nice pictures during a trip, right? The other day, a reader suggested a pretty cool post: best places to take pictures in New York, to have incredible memories. I thought it was a  very good and today I share with you some suggestions of places that are cool spots for pictures in the city!

Rainbow Room / Bar SixtyFive – The restaurant and the bar are located in the same building as the Top of the Rock Observatory, and provide the same view. The restaurant is open only on Sundays for brunch / lunch and the bar is open from Monday to Friday from 5pm. Check out the post with more details.

Manhattan Bridge  – you will see this bridge when you cross Brooklyn Bridge and you can get a perfect picture when you arrive the Brooklyn side. See that Empire State is exactly under the bride. This spot is at Washington St & Front St. Check out the post with more details.

Brooklyn Heights Promenade – Is an elevated boardwalk located in the Brooklyn Heights neighborhood and provides incredible views of the Manhattan skyline! Check out the post with more details.

Roosevelt Island – On the South of the island, you get this picture. It is the Franklin D. Roosevelt Four Freedoms Park, a park built in honor of President Franklin D. Roosevelt, open from 9 am to 7 pm (closed on Tuesdays). The park has a modern design and is beautiful. Not to mention that you appreciate the beautiful view of the East River. Check out the post with more details.

Long Island City -Hunters Point South Park, a park next to the East River, is in Long Island City (Queens) and has beautiful views of Manhattan (you can see the Empire State Building, Chrysler Building, Roosevelt Island, Queensboro Bridge and even One World Trade Center). Check out the post with more details.

Letreiro da Pepsi -the iconic Pepsi sign is located in Long Island City, at Hunters Point South Park. It has a vintage design and you can see it from some points of the city (like East Manhattan and Roosevelt Island). Check out the post with more details.

Liberty State Park – located in Jersey City, this park has an amazing green area, with space for activities like walking, running, cycling, besides picnic and barbecue. But the highlight here is the location: the views are breathtaking. Check out the post with more details.

Westlight Rooftop – Westlight, a rooftop at 22° floor of The William Vale hotel,  in Williamsburg, Brooklyn, has a perfect view. The sunset is amazing. Check out the post with more details.

Bushwick – Bushwick is located in the northern part of Brooklyn and became stronghold of many street artists. It is like an open air gallery with a lot of street arts.  Check out the post with more details.

Unisphere -Unisphere was designed by the architect Gilmore D. Clarke for the New York World’s Fair of 1964-65, 120-foot-diameter. During the summer, the fountain is turned on and the monument even more beautiful. It is located in Corona Park, a super large park – there is also a zoo there – and that’s where also US Open takes place. New York Hall of Science is also located at Corona Park. Check out the post with more details.

Did you like the tips? Check out the posts related to each picture. Soon, I will write another post!

Rocco’s – an amazing Mexican restaurant in Brooklyn

I’ve already told you about my passion for Mexican cuisine, and I know I’ll sound repetitive, but: I love Mexican food! Two weekends ago, when weather was freezing, we wanted to go out for lunch. But unlike what we always do, which is eating somewhere in our neighborhood, we decided to go to some other different region. Then I remembered a recommendation from a friend about a  a Mexican restaurant in Brooklyn, Rocco’s. I remember that I loved the place by the photos and then we went to Brooklyn to check it out.

Rocco’s Tacos & Tequila Bar is a huge restaurant – I was impressed by the size of the place, which has two floors. Undoubtedly, what most got your attention is the decoration. Everything was planned in the smallest details. From the super funny wall at the entrance, through the skull illustration on the way to the lower floor, the chandeliers, the choice of pictures … the bathrooms have televisions (and exchanger for those who frequent the place with babies). By the way, it’s a family-friendly restaurant: I’ve seen a lot of families there!

As we arrived late – around 4pm – they were already serving the dinner menu, which has slightly higher prices than lunch menu. In fact, the two menus are the same, the prices change. The options include several typical Mexican dishes, such as tacos, nachos, quesadillas, burritos and fajitas. Appetizers cost from $ 5 to $ 16, burritos cost $ 15, quesadillas from $ 13, tacos from $ 4.50 each – these are the values of the lunch menu, just to give you an idea of prices. Drinks like Margaritas and Mojitos cost from $ 10, beers starting at $ 5.25 and wines from $ 7.50. Click here to see the full menu.

One of the things we always order when we go to a Mexican restaurant is guacamole. The portion of Rocco’s is generous and delicious. They bring a cart to the table and prepare the guacamole in front of you. I would say that the guacamole serves four people – and costs $ 13. We also ordered a beef burrito and The Korean tacos (portion with three). We shared everything and we still took food home. Only the burrito and the guacamole would have been enough for both of us. All dishes were delicious – especially the burrito (it’s one of my favorite dishes in Mexican cuisine) and it was mega stuffed. Remember that during brunch, on weekends, when ordering a dish, you can pay $ 13 and drink endless Mimosa or Bloody Mary.

I really enjoyed Rocco’s! The service was great, the food was delicious and the atmosphere is really amazing!

Address: 339 Adams St  subway lines A, C, F, 2, 3, 4 or 5. 

Eating in New York City: what is trending here now!

I believe it has become a tradition here in New York: restaurants, ice cream shops and bakeries are always creating new things. Unusual dishes, desserts with a different presentation, innovative sweets and those “just in New York” concepts. The goal is the same: to get viral on internet, specially with videos and pictures on Instagram. If dessert becomes successful on the internet, the result will be great: queues at the plcae and success in sales. In New York, that’s the way it is. There is always a dish of the moment, a drink of the moment … And today I have separated all the foodies that are trending in the city at the moment.

Raclette – Raclette is a Swiss dish made by melting cheese. It’s very classic and traditional, but it got popular here in New York because viral videos on Facebook. Raclette is the name of the dish and also the name of the cheese used. A half-wheel of raclette is exposed to a heating rod that melts and bubbles the cut end. When the tanning-booth session is complete, and the top layer of fromage is lightly browned and suitably gooey, it’s scraped off with a wide knife over a plate of roast potatoes accompanied by pickled onions, cornichons, and a light arugula salad. Price starts at $15.

Address: 511 E 12th St.

Unicorn Parade Milkshake – unicorns are a trend now in decor, makeup and fashion. New Territories, a new ice cream shop in Manhattan, offers the Unicorn Parade Milkshakes, that starts by painting streaks of bright purple tube inside a glass. Then, the milkshake made with Van Leeuwen vanilla ice cream is poured inside.All that goodness is topped with whipped cream and a twisted marshmallow rainbow arching from one side of the glass to the other. There are also two “marshmallow-topped Pocky sticks” stuck inside, and the shake is garnished with a butterfly. U$12

Address: 190 Orchard Street.

Do – Do you enjoy to eat dough before cookies are even baked? DŌ opened some weeks ago and offers more than a dozen cookie-dough flavors (classic chocolate chip, brownie batter, Fluffernutter) as straight-up scoops in cups and cones, as well as in ice cream sandwiches, milkshakes and build-your-own sundaes made using Blue Marble ice creams. U$10 on average.

Address: 550 Laguardia Place.

Holy Cannoli – biggest New York cannoli! Available at Gelso & Grand restaurant, the shell is a waffle cookie, both ends dunked in chocolate. One half gets matcha cream, chocolate chips and Oreo cookies. The other one gets vanilla bean mascarpone, Reese’s pieces and peanut butter cups. It’s more than enough for two people. U$14

Address: 186 Grand St.

Ice Cream Tacos – o sorvete de rolo, ou Rolled ice cream, é bastante popular na Tailândia e está fazendo sucesso nos Estados Unidos agora (há pelo menos três spots especializados na delícia). Um deles, o 10Below, agora caiu nas graças da internet ao criar o Ice Cream Tacos. Nesse caso, o sorvete de rolo é servido numa casquinha em formato de taco e, claro, coberto com mais delícias.

Address: 132 Allen St.

Buttery Cheese Bread – opened in September 2016, Cheeseboat is a family-owned Georgian bistro offering the best dishes from the mighty country of Georgia. The famous dish, trending on Internet, is the Cheesebread, which you tear into with your hands to dip into the molten core. They can also come with ingredientes like bacon, egg, chicken, and more. Prices start at U$10

Address: 80 Berry Street (Brooklyn).

Aerie – the cutest store in New York City

The internet has revolutionized the way we shop. I confess that I love to spend hours through the websites, simulating purchases and of course, I love to receive a box. Not to mention that online shopping is practical and not time-consuming, right? It’s easier to buy online and it is obvious that physical stores feel this thump. Retail needs to reinvent itself to attract the customer. Providing a special shopping experience makes all the difference, do you agree? And some stores are doing it with mastery. Here in New York, we see the retail industry reinventing itself every day to offer stores that go far beyond the concept of just exposing the product. And one of them is Aerie, the brand from the American Eagle Outfitters’s group, which has a pop-up shop in Soho. I would venture to say that it is one of the most beautiful/cute stores of the city!

Aerie is a brand with super-young DNA and one of the things I think is coolest is its philosophy, which encourages women to love themselves the way they are – even if they are not within the “standards” defined by media. In fact, this speech from Aerie goes much further – the campaigns have models with real bodies and, in the hashtag created by the brand – #AERIEREAL – we can see girls of all bodies, with beautiful photos, proving that no one has to follow the imposed standards to be beautiful. Then I ask: how can I not fall in love with such a brand?

The Aerie is pretty much like those amazing boards on Pinterest – and you can “Instagram” everything! There are a cotton candy wall, a flowers wall, a mini Ferris wheel, inspirational phrases scattered around the store. The fitting room is the most beautiful thing! Not to mention that the exhibition of the products is also amazing: there are sunglasses on a bicycle and even a bralette bar. It’s definitely not the kind of store that you just stop by. I spent an hour in there, just exploring, and I became more and more enchanted as I discovered how amazing the store is.

And if the wonderful concept of the brand and the fantastic design of the store were not enough, we need to talk about the products! Now that we’re entering the spring/summer season here, the store is focused on that theme. So, there are a lot of bikinis – I do not really like bikinis here, but I must say I loved Aerie’s – super cute swimsuits, which can be worn both on the beach and with day-to-day outfits, swimwear and hats. Aerie also has lingerie – different bra of various models and also bralettes, as well as panties. Another strong point of the brand are the gym clothes, with tops, leggings and shirts. There are also t-shirts, dresses, shorts, robes … all with a cool and young footprint.

Another thing I loved is that the store also offers several Quay sunglasses – a brand I love and I’ve already mentioned here – as well as fragrances and cosmetics like body splash, body lotion and liquid soap – everything with beautiful and cute packaging!

 Aerie is located at 72 Spring St, no Soho.

Cheeseboat, the restaurant that is trending in Williamsburg

Have you noticed how Facebook, Instagram and Snapchat have become a thermometer in the world and end up launching trends and trends? Who never got hungry in front of the computer with the famous food videos? Yeah. It was because one of those Insider videos that I heard about Cheeseboat restaurant and its famous Cheesebreads. We were there on Friday to check it out. Cheeseboat is a Georgian cuisine restaurant. I did not even know there was a country by that name, but right, living and learning.

Cheeseboat is located in Brooklyn, more precisely in the Williamsburg suburb. The specialty of the house is the Cheesebreads. Their price ranges from $ 10 to $ 20 and they have varying formats – some resembling a pizza, some reminiscent of lasagna. The most famous of them is the Cheeseboat (which is on the video that is on the internet). Our choice was the Bacon Cheeseboat ($ 19). As a suggestion of the restaurant, we ordered only one to sjare, because the portion is quite large. The dough is delicious – the Cheeseboat is like an open calzone and the filling has lots of cheese and the bacon on top. We also ordered some dumplings, but the truth is that the Cheeseboat itself would have been enough. We saw other Cheesebreads on the other tables and all the sizes are super generous. The atmosphere of the restaurant is also very pleasant and the place is frequented by very young people. We really enjoyed our experience and I decided to be brief in my text because you can check more details in the video below (in Portuguese)

Address: 80 Berry St (L subway line) – open for lunch and dinner. I recommend to make a reservation.